For many individuals, social media is essential to their daily routines. They rely on it to stay informed about news, gain insights into lifestyle trends, and learn about various products.
TikTok is an ideal platform for reaching Gen Z with fun video content that doesn't necessarily have to have a direct correlation to your brand. TikTok's e-commerce functionality is also worth exploring.
Instagram has become one of the top social media platforms for influential individuals and brands to showcase their creativity and brand. The photo-sharing app has exploded since its initial launch in 2010, with users looking to share their latest fashion finds, food creations or beauty tutorials.
The app also offers Stories, a feature similar to Snapchat that lets people post a carousel of pictures and videos that disappear after 24 hours. In addition, the platform has launched IGTV and Reels to allow users to create long-form video content.
Instagram is also popular for businesses, allowing them to create free business accounts for free interaction and impression measurements. This makes it easier to track ROI. Additionally, the platform has many features to help business owners promote their products and services.
Facebook is the original social media site that allows people to connect with friends online. It lets users share photos, videos, articles and updates about their lives and react to other people's posts by "liking" them or leaving a comment.
Facebook also has a messaging app called Messenger that lets people send instant messages to their friends. It's the preferred platform for many businesses looking to connect with their audience and is particularly popular in B2B markets.
YouTube is the second most popular social media platform with monthly active users with a wide user base, including the hard-to-reach 65+ demographic. It's an excellent choice for brands that want to produce video content like tutorials, instructional guides and product reviews. It's also a great place for music and fashion influencers to connect with their fans.
As the world's biggest image-based search share and shopping app, Pinterest should be on every influencer's list. With a 55% conversion rate, Pinterest can drive sales and brand awareness.
Creating fresh content and having a well-thought-out home feed are key to success on this platform. Pins on the app can be linked to your website and include shoppable Product Pins, allowing users to purchase from a brand without leaving the Pinterest app.
This is a great place to highlight DIY home projects, recipes, fashion ideas and more. Pinterest also offers a unique opportunity to target the hard-to-reach 65+ demographic with its video-based content.
With so many social media platforms, more than picking the ones your audience uses is required. Instead, you need to identify the ones that best serve your business's goals and meet consumers where they are.
Twitter is a microblogging site that allows users to post 140-character status updates, or tweets, delivered to their followers in real-time. This will enable people to communicate with friends and follow industry leaders, politicians and celebrities.
Twitter also has features that allow users to like or comment on tweets and send direct messages. A new feature called Fleets was launched in 2020, which lets users create posts that self-destruct after a specified amount of time, similar to stories on Snapchat. Twitter also offers paid ads.
Snapchat
Snapchat is an image-focused social media platform with a unique feature: messages self-destruct in 10 seconds. It has become hugely popular among millennials and younger teens, with 280 million daily active users in July 2021.
Snapchat offers a variety of tools that can be used for brand marketing. Snapchat ads are a great option for businesses looking to reach a younger audience with short-form video content.
Snapchat is also a great way to show your brand's human side. Customers love to see what a company is like behind the scenes, and Snapchat offers an excellent opportunity. This will increase engagement and build trust with your followers. Snapchat also offers a variety of UGC options, such as selfies with branded stickers and face filters.
